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Failing to set clear terms and timelines for your agreement.Pushing a rigid script on the influencer, rather than collaborating on a creative approach they feel will resonate with their fans.Not evaluating the influencer’s target audience alignment before partnering up.Selecting influencers who aren’t aligned with your brand, or wouldn’t normally use your product.Many factors can negatively affect the performance of an influencer marketing campaign.
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One of the best ways to get this content is from influencers – they know how to tell a story that fits the social media channel’s objective.” - William Harris, Founder & CEO at Elumynt. “When you want to really scale and when you want to reach new audiences, you need content that makes people WANT you - and that comes from having great content. The reason many companies struggle with influencer marketing is not that the channel doesn’t work, it’s often because their sponsored content is not thoughtfully planned, executed or authentically aligned with the audience. Marketers accomplish this through sponsoring an influencer’s online content, with the goal of endorsing their brand, product or service, and in some cases, drive purchases.